Friday, May 06, 2011

"Whole Grain" White Bread?!

While recently at the grocery store perusing the bread section, I came upon something that just blows me away. Bread is actually being sold as "whole grain" when there's no way that it could be such.

I'm talking about white bread. There's no whole grains in it at all. It's the same consistency, ingredients and look of any other white bread. Oh wait, the first ingredient listed is whole wheat flour, not "enriched" flour. Spare me.

Another issue: The "whole grain" bread is white, so there had to be bleach involved. Whole grains are not white, by any means. How nutritious is that? Another mode of deception used by food manufacturing conglomerates.

How stupid do the food manufacturers think we are? I knew something bizarre was happening when I saw Disney cereals overtaking the boxed cereal shelves at the local marketplace. Disney...in the food industry? Spare me...

It's bad enough that food conglomerates have gotten a hold of traditional sugar-laden breakfast cereals (such as Cap'n Crunch) and have been attempting to sell the notion about the foods containing "whole grain" quality...but to try and sell us white bread as whole grain bread? Come on...

It's already happened with the yogurt section. What originally started out as a nutritious food has been turned into a commercially-prepared yogurt candy marketplace. How rare is it to find 'plain' yogurt that isn't laden with tons of sugar...all in the name of "good nutrition". Spare me. (Luckily, Greek yogurt is becoming popular, including plain variety..)

Hoping someone, or something, would stop this preposterous overtaking of our food industry.

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