Call
me skeptical, but there is something downright fishy about a national
supermarket chain claiming to sell organic foods. How do we know? Do
we know their farming practices? Do we know what they mean by
organic? The word is continually being contested, with all types of
interpretation existing. It is easy to slap a label on packages, put
on department signage, and use other marketing tactics. All are
intent to show how concerned the company is about consumer health.
Bull...the
only thing a supermarket chain is concerned about is the bottom line
or profits. They can market their foods any way they want, but that
is the fact. They would be out of business if they were not
profitable.
Supermarket
chains also claim to deal with local farmers. How do we know the
farmers are treated well? How do we know what type of deal they enter
into? Do we know how much control the supermarket has over the
farming practices? We don't.
After
seeing so much deception involved in the food industry, I am highly
skeptical of these organic, local farmer claims. It is easy to take a
farmer's picture, post it near the produce, and claim the food is
local. We could call the farmer or farm management, but would any
response received be a deciding factor?
Farmers
may receive remuneration in the form of “hush money” to speak
positively about the chain. After experiencing so many false
testimonials both in real-life and online, I do not trust testimonial
quotes at all. I know from first-hand experience that many
testimonials are paid for. Some others are simply false statements
used as promotional tools. How do we know the farmer testimonials
aren't really produced by the supermarket's marketing department?
I
have had a love affair with farmers and their passion for fresh foods
since I was a kid. My family all took part in our backyard garden
where we grew corn, potatoes, carrots, broccoli, onions, radishes,
chives, beets, lettuce, and other delights. Our fences were covered
with raspberries and blackberries.
There
is nothing comparable to growing your own food or having a working
relationship with a treasured farmer. There is a true passion and
love for good, organically-grown food involved.
When
the food industry (which supermarkets are a part of) gets involved in
the organic area, that love vanishes.
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